Design thinking. Lidera el presente. Crea el futuro (Libros Profesionales) (Spanish Edition) Book PDF, ePub eBook

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Book Descriptions:
Las empresas se enfrentan a diario con retos y problemas en un mercado cada vez más competitivo. Para conseguir resultados óptimos es necesario equilibrar el pensamiento analítico con un pensamiento intuitivo, más creativo, visual, emocional.
El objetivo de este libro es dar una visión diferente de cómo enfocar la resolución de problemas y preparar a las empresas para descubrir de forma creativa y rápida ideas que nos sirvan de motor para innovar. Con este fin, hacemos un recorrido por los primeros pensadores de diseño y recogemos conversaciones con empresas, emprendedores y grupos de pensadores que están liderando la innovación con una visión a largo plazo y centrada en las personas.
Nuestro propósito es propulsar un cambio en la cultura empresarial, hacer que la empresa tenga en su ADN el diseño centrado en las personas y que se trabaje de forma más creativa y colaborativa. Te exponemos distintas metodologías sobre pensamiento de diseño que aplicamos de forma práctica para conseguir abrir el foco de atención y generar una gran cantidad de ideas que nos lleven a nuevos productos, servicios, nuevas experiencias para el usuario y estrategias para las empresas. Por último te ofrecemos algunas herramientas prácticas y te contamos como las han utilizado empresas emprendedoras.
Tenemos que cambiar la forma de pensar para crear un futuro mejor. Necesitamos pensadores de diseño que lideren el presente y sean visionarios de nuevas oportunidades.

Design thinking. Lidera el presente. Crea el futuro (Libros Profesionales) (Spanish Edition) by Manuel Serrano Ortega, Pilar Blázquez Ceballos

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