The Birth of Muslim Marketing - An Evolution of Managerial Economics to a Specialized Culture Science Book PDF, ePub eBook

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Book Descriptions:
Scientific Essay from the year 2010 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: "keine", , language: English, abstract: Cultural misunderstandings and the high transaction costs exerted by it, introduced a reorientation of classical marketing thinking. The evolution began and marketing developed from a classical, up to the relatively recent discipline of the intercultural variance. Muslim marketing, as a new research approach, marks the beginning of a new era and possesses the potential of completing the journey of integrating cultural aspects, started by intercultural marketing, and thus to change the past self-understanding of managerial economics lastingly towards a specialized culture science.

The Birth of Muslim Marketing - An Evolution of Managerial Economics to a Specialized Culture Science by Ahmed Abdelmoumene

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