Корпоративные коммуникации на фоне глобальной рецессии: архитектура доверия: Кандидатская диссертация (Russian Edition) Book PDF, ePub eBook

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Book Descriptions:
В исследовании раскрываются многочисленные взаимосвязи между поведением компаний и их лидеров в условиях экономического кризиса и доверием к ним со стороны партнеров по взаимодействию (стейкхолдеров), между доверием и корпоративной репутацией, между репутацией и корпоративными коммуникациями.
Книга содержит практические, научно-обоснованные рекомендации по выстраиванию корпоративных коммуникаций в условиях финансовых и экономических спадов и всеобщих «кризисов доверия».

Корпоративные коммуникации на фоне глобальной рецессии: архитектура доверия: Кандидатская диссертация (Russian Edition) by Екатерина Самарцева

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