论商标的符号表彰功能 (Law Press.China) (Chinese Edition) Book PDF, ePub eBook

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Book Descriptions:
本书借鉴社会学、品牌营销学和语言符号学等领域的研究成果，对符号消费现象，符号营销实践，符号表彰功能的内涵及运作机理，商标符号表彰功能对人们既有的商标观念的影响以及对商标法律保护提出的新的要求等问题，进行了全面、系统的分析研究。

By reference to the research achievements in the fields of sociology, brand marketing, language semiotics, etc, this book carries out comprehensive and systematic analysis and study on the symbol consumption, the symbolic marketing practice, the connotation & operation mechanism of the symbol recognition function, the impact of the trademark’s symbol recognition function on the people’s existing concept of trademark, the new requirements on the legal protection for trademark, etc.

论商标的符号表彰功能 (Law Press.China) (Chinese Edition) by 徐

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