Hallyu 2.0: The Korean Wave in the Age of Social Media (Perspectives On Contemporary Korea) Book PDF, ePub eBook

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Book Descriptions:
Collectively known as Hallyu, Korean music, television programs, films, online games, and comics enjoy global popularity, thanks to new communication technologies. In recent years, Korean popular culture has also become the subject of academic inquiry. Whereas the Hallyu’s impact on Korea’s national image and domestic economy, as well as on transnational cultural flows, have received much scholarly attention, there has been little discussion of the role of social media in Hallyu’s propagation.

Hallyu 2.0: The Korean Wave in the Age of Social Media (Perspectives On Contemporary Korea) by Sangjoon Lee, Abé Markus Nornes

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