奇跡の軽自動車_ホンダはなぜナンバーワンになれたのか 「N BOX」ヒットの法則 (PHPビジネス新書) (Japanese Edition) Book PDF, ePub eBook

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Book Descriptions:
快進撃を続ける「Nシリーズ」を生んだ、ホンダ命がけの改革とは――。これまでになかった「軽」を、ホンダがつくった。2012年度、軽自動車の車種別販売台数ランキングで堂々１位に輝いた「Ｎ ＢＯＸ」。１３年上半期もトップの座をキープしたこの車は、「安っぽい、単なる移動手段」という軽のイメージを一掃、最先端技術を搭載して機能性・安全性を備えた「クール」な軽だ。この開発のためにホンダが行った、命がけの意識改革・組織改革は、多くの日本企業が抱える課題を解決するヒントとなる。"タテワリ"組織から"ヨコワリ"組織へ／「女を知らない」反省／ホンダAKBの活躍など、ユニークな挑戦が目白押し。

奇跡の軽自動車_ホンダはなぜナンバーワンになれたのか 「N BOX」ヒットの法則 (PHPビジネス新書) (Japanese Edition) by 片山修

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