Understanding Popular Culture Book PDF, ePub eBook

Join our eBook service for unlimited books & audiobooks. Get a free 7 day subscription! ↓↓↓↓↓


Book Descriptions:

This revised edition of a now classic text includes a new introduction by Henry Jenkins, explaining ‘Why Fiske Still Matters’ for today’s students, followed by a discussion between former Fiske students Kevin Glynn, Jonathan Gray, and Pamela Wilson on the theme of ‘Reading Fiske and Understanding the Popular’. Both underline the continuing relevance of this foundational text in the study of popular culture.

What is popular culture? How does it differ from mass culture? And what do popular "texts" reveal about class, race, and gender dynamics in a society? John Fiske answers these and a host of other questions in Understanding Popular Culture.

When it was first written, Understanding Popular Culture took a groundbreaking approach to studying such cultural artifacts as jeans, shopping malls, tabloid newspapers, and TV game shows, which remains relevant today. Fiske differentiates between mass culture – the cultural "products" put out by an industrialized, capitalist society – and popular culture – the ways in which people use, abuse, and subvert these products to create their own meanings and messages. Rather than focusing on mass culture’s attempts to dominate and homogenize, he prefers to look at (and revel in) popular culture’s evasions and manipulations of these attempts.

Designed as a companion to Reading the Popular, Understanding Popular Culture presents a radically different theory of what it means for culture to be popular: that it is, literally, of the people. It is not imposed on them, it is created by them, and its pleasures and meanings reflect popular tastes and concerns – and a rejection of those fostered by mass culture. With wit, clarity, and insight, Professor Fiske debunks the myth of the mindless mass audience, and demonstrates that, in myriad ways, popular culture thrives because that audience is more aware than anyone guesses.

Understanding Popular Culture by John Fiske

From reader reviews:

Alfred Wolff:

The book Understanding Popular Culture make one feel enjoy for your spare time. You may use to make your capable a lot more increase. Book can to get your best friend when you getting anxiety or having big problem with the subject. If you can make reading a book Understanding Popular Culture to get your habit, you can get far more advantages, like add your own capable, increase your knowledge about a number of or all subjects. You may know everything if you like start and read a e-book Understanding Popular Culture. Kinds of book are a lot of. It means that, science e-book or encyclopedia or other people. So , how do you think about this guide?

Irene Carpenter:

This Understanding Popular Culture book is just not ordinary book, you have it then the world is in your hands. The benefit you receive by reading this book is actually information inside this book incredible fresh, you will get info which is getting deeper anyone read a lot of information you will get. That Understanding Popular Culture without we understand teach the one who examining it become critical in considering and analyzing. Don't possibly be worry Understanding Popular Culture can bring when you are and not make your carrier space or bookshelves' come to be full because you can have it in the lovely laptop even mobile phone. This Understanding Popular Culture having very good arrangement in word and layout, so you will not really feel uninterested in reading.

Elbert Lupton:

Do you one of the book lovers? If so, do you ever feeling doubt when you find yourself in the book store? Attempt to pick one book that you just dont know the inside because don't ascertain book by its deal with may doesn't work is difficult job because you are afraid that the inside maybe not because fantastic as in the outside look likes. Maybe you answer can be Understanding Popular Culture why because the wonderful cover that make you consider in regards to the content will not disappoint an individual. The inside or content will be fantastic as the outside or even cover. Your reading 6th sense will directly assist you to pick up this book.

Rosemary Robinson:

A lot of e-book has printed but it takes a different approach. You can get it by online on social media. You can choose the best book for you, science, witty, novel, or whatever by searching from it. It is called of book Understanding Popular Culture. Contain your knowledge by it. Without leaving the printed book, it may add your knowledge and make anyone happier to read. It is most essential that, you must aware about reserve. It can bring you from one location to other place.