Crisis Management in the Tourism Industry Book PDF, ePub eBook

Join our eBook service for unlimited books & audiobooks. Get a free 7 day subscription! ↓↓↓↓↓


Book Descriptions:
The tourism industry is arguably one of the most important sources of income and foreign exchange, and is growing rapidly. However, national and international crises have huge negative economic consequences.

Crisis Management in the Tourism Industry aims to illustrate the theories and actions that can be taken to better understand consumer, economic and environmental reaction, in order for the businesses involved to be more prepared for such events. Now in its second edition, this text has been fully revised and extended to include recent events such as Bali, SARS and international terrorism, expanding sections such as:

* Terrorism and criminal activities
* Risk perceptions and the influencing variables
* The stakeholder concepts
* Analysis methods- visibility of advantages/disadvantages of methods
* Marketing instruments and best practices

Written by one of the world’s leading experts from the World Tourism Organisation, the book has global coverage, and presents international, up-to-date case studies and examples from countries such as the UK, Australia and USA.
The book provides discussion of:
* The influential effect of the mass media
How crises effect the purchase decision process
Destination branding/image and its manipulation
Preventative crises management and strategies

Crisis Management in the Tourism Industry is an essential guide to explaining how the tourism industry can prepare and succeed in the face of the effects of crises.

Crisis Management in the Tourism Industry by Dirk Glaesser

From reader reviews:

Zachary Kirkland:

The actual book Crisis Management in the Tourism Industry has a lot details on it. So when you check out this book you can get a lot of benefit. The book was compiled by the very famous author. Tom makes some research before write this book. That book very easy to read you can obtain the point easily after looking over this book.

Keesha Marks:

Crisis Management in the Tourism Industry can be one of your basic books that are good idea. Most of us recommend that straight away because this publication has good vocabulary that can increase your knowledge in vocabulary, easy to understand, bit entertaining but nonetheless delivering the information. The writer giving his/her effort to set every word into satisfaction arrangement in writing Crisis Management in the Tourism Industry yet doesn't forget the main place, giving the reader the hottest as well as based confirm resource information that maybe you can be one of it. This great information could drawn you into brand-new stage of crucial thinking.

Wendy Lambert:

Beside this particular Crisis Management in the Tourism Industry in your phone, it might give you a way to get closer to the new knowledge or facts. The information and the knowledge you will got here is fresh from your oven so don't become worry if you feel like an previous people live in narrow village. It is good thing to have Crisis Management in the Tourism Industry because this book offers to you personally readable information. Do you occasionally have book but you don't get what it's exactly about. Oh come on, that won't happen if you have this in the hand. The Enjoyable arrangement here cannot be questionable, just like treasuring beautiful island. So do you still want to miss the idea? Find this book and also read it from at this point!

Sandra Black:

Reading a publication make you to get more knowledge from the jawhorse. You can take knowledge and information coming from a book. Book is written or printed or descriptive from each source that will filled update of news. In this modern era like now, many ways to get information are available for you. From media social like newspaper, magazines, science reserve, encyclopedia, reference book, story and comic. You can add your knowledge by that book. Isn't it time to spend your spare time to spread out your book? Or just trying to find the Crisis Management in the Tourism Industry when you needed it?