江戸の豪商に学ぶブランドマーケティング (10分間歴史ダイジェストシリーズ) (Japanese Edition) Book PDF, ePub eBook

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Book Descriptions:
江戸で巨富を築いた材木商・紀伊国屋文左衛門のもとに、故郷紀州の徳川家から財政援助要請が届く。一過性の援助では意味が無いと考えた文左衛門は、紀州名産品が江戸で長く売れるような方法を編み出した――。故郷へ報いるために文左衛門が実行したユニークなマーケティング術とは？　現代の経営者やビジネスマンにも役立つ「リーダー力」「マネジメント力」を、歴史上の人物の生き方・考え方から短時間で学べるシリーズです。

江戸の豪商に学ぶブランドマーケティング (10分間歴史ダイジェストシリーズ) (Japanese Edition) by 童門 冬二

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