Ansätze und Erfolgsfaktoren im Advertising für Social Games (German Edition) Book PDF, ePub eBook

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Book Descriptions:
Bachelorarbeit aus dem Jahr 2011 im Fachbereich Psychologie - Medienpsychologie, Note: -, Hochschule Fresenius; Köln, Sprache: Deutsch, Abstract: Das hochaktuelle Thema des eGame Advertisings, welches sich aus den unterschiedlichen Ansätzen und Modellen des Online-Marketings zusammensetzt, wird eingehend in dieser Arbeit behandelt.

Hierbei wird besonders auf die verschiedenen theoretischen Ansätze eingegangen, durch die Werbung in Social Games realisiert werden kann. Die Chancen und Risiken, die in der Arbeit herausgearbeitet werden, dienen darüber hinaus der Evaluation von Erfolgsfaktoren für Werbung in browserbasierten Spielen. Neben diesen theoretischen Aspekten wurden 80 Personen zu ihren Einstellungen von Advertising in Social Games befragt, wodurch die Arbeit empirische Züge vorweisen kann. Das Ergebnis dieser Umfrage unterstreicht die in der Arbeit genannten Faktoren, die für den Erfolg von Werbung in Social Games entscheidend sind.

Ansätze und Erfolgsfaktoren im Advertising für Social Games (German Edition) by Sarah Busch

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