Искренняя лояльность: Ключ к завоеванию клиентов на всю жизнь (Russian Edition) Book PDF, ePub eBook

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Book Descriptions:
Автор книги Фред Райхельд предлагает компаниям задавать своим клиентам один, жизненно важный для будущего любой компании, вопрос: посоветуют ли они ее своим друзьям? По ответу на него можно судить, кто из них станет вашим клиентом на всю жизнь, а чья лояльность недолговечна и кто с радостью переметнется к вашим конкурентам. Ответ на этот простой вопрос может многое рассказать о будущем компании. В книге приведены десятки примеров и подробная методология расчета и оценки показателя лояльности клиентов.

Искренняя лояльность: Ключ к завоеванию клиентов на всю жизнь (Russian Edition) by Фред Райхельд, Роб Марки

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