＜新版＞世界一シンプルな「戦略」の本 (PHPビジネス新書) (Japanese Edition) Book PDF, ePub eBook

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Book Descriptions:
戦略思考と論理思考の2つの必須スキルを2時間で速習！企画書、会議、商談、マーケティングなどで使える一冊！「戦略が重要」とビジネスの現場でよく言われるものの、はたして正しく理解している人はどれほどいるのだろうか。本書では、戦略とは「目的＋手段」の組み合わせ、と定義する。戦略を立てる出発点は、目的は何かを考え抜くことにある。そして本書では、図版を多く用いながら、具体的にどのような手順で「戦略思考」を進めればよいかわかりやすく説く。内容例を挙げると、戦略とは何か、戦略の立て方の基本、「論理的である」ためのコツ（接続詞を意識する、他）、使えるフレームワークBEST－7、等々。2009年に発売された単行本に新たなコラムを加えて発刊！

＜新版＞世界一シンプルな「戦略」の本 (PHPビジネス新書) (Japanese Edition) by 長沢 朋哉

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