Successful Marketing Strategy for High-Tech Firms (Artech House Technology Management and Professional Developm) Book PDF, ePub eBook

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Book Descriptions:
This extensively revised third edition of the Artech House bestseller, Successful Marketing Strategies for High-Tech Firms, reflects the ruthless realities of the new high-tech marketplace where effective marketing strategy counts as much as the latest and greatest technology. The multitude of brand new material includes detailed case studies that teach the hard-learn lessons that have enabled such high-tech giants as eBay, Yahoo, IBM, Cisco, and Nokia to come out of the tech market meltdown stronger and more competitive.

Successful Marketing Strategy for High-Tech Firms (Artech House Technology Management and Professional Developm) by Eric Viardot

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