Spam. Rechtsfragen der E-Mail-Werbung (German Edition) Book PDF, ePub eBook

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Book Descriptions:
Diplomarbeit aus dem Jahr 2007 im Fachbereich Jura - Medienrecht, Multimediarecht, Urheberrecht, Note: 1,3, Universität Augsburg, 85 Quellen im Literaturverzeichnis, Sprache: Deutsch, Abstract: E-Mail ist neben dem World Wide Web der wichtigste Dienst im Internet. Mit zunehmender Beliebtheit der E-Mail-Kommunikation hat auch die Werbewirtschaft dieses Medium für ihre Zwecke entdeckt. Werbung per E-Mail stellt eine äußerst attraktive Methode für die Wirtschaft dar, um auf ihre Produkte und Dienstleistungen aufmerksam zu machen.

Dem Interesse der Werbewirtschaft, dieses effektive Werbemedium zu nutzen, steht das Interesse der Empfänger gegenüber, durch diese Art der Werbung nicht belästigt zu werden. Unverlangt zugesandte Werbe-E-Mails, oftmals als Spam bezeichnet, überfluten das Internet und haben sich zu einem dauerhaften Problem entwickelt. Neben technischen Mitteln, wie beispielsweise Spam-Filtern, kann auch der Rechtsweg bestritten werden, um gegen das Spamming vorzugehen.

Die vorliegende Studie analysiert umfassend die Rechtslage bei E-Mail-Werbung insbesondere nach dem Zivil-, Wettbewerbs- und Datenschutzrecht. Auch wird untersucht ob unverlangte E-Mail-Werbung gegen Normen des Strafrechts, des Markenrechts oder gegen Vorschriften des neuen Telemediengesetzes verstößt. Die Studie berücksichtigt ebenfalls die europäischen Rechtsgrundlagen und prüft ob diese richtlinienkonform in deutsches Recht umgesetzt wurden.

Empfängern von Spam werden Möglichkeiten der Rechtsverfolgung aufgezeigt. Werbetreibende erfahren, wie Sie, ohne gegen geltendes Recht zu verstoßen, E-Mail-Marketing betreiben können. (Stand: September 2007)

Spam. Rechtsfragen der E-Mail-Werbung (German Edition) by Andreas Madel

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