De compras con él y ella: Técnicas de mercadeo para entender cómo venderles al hombre y a la mujer (Spanish Edition) Book PDF, ePub eBook

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Book Descriptions:
Venda más y mejor conociendo a su cliente.
La ciencia es muy clara: los hombres y las mujeres usan
diferentes partes de su cerebro y por lo tanto se comportan de manera distinta
en muchísimas situaciones, incluyendo la manera en que vamos de compras,
compramos y consumimos productos y servicios. Como profesional de ventas,
publicidad o mercadeo, entender estas diferencias es la clave de nuestro éxito. Para
aumentar las ventas, usted debe comprender lo que de manera singular impulsa a
sus clientes, masculinos o femeninos, y maximizar sus opciones para comunicarse
con ellos. Ya sea que venda productos tangibles como autos y casas o productos
intangibles como servicios financieros o soluciones de negocios, De compras con él y ella le ayudará a
entender las inherentes percepciones, motivaciones y emociones específicas de
los cromosomas X e Y. Estas perspectivas son la manera más poderosa para
aumentar los ingresos.

De compras con él y ella: Técnicas de mercadeo para entender cómo venderles al hombre y a la mujer (Spanish Edition) by Elizabeth Pace

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