Übersetzung von Werbetexten (German Edition) Book PDF, ePub eBook

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Book Descriptions:
Studienarbeit aus dem Jahr 2002 im Fachbereich Dolmetschen / Übersetzen, Note: 1,7, Humboldt-Universität zu Berlin (Romanistik), Veranstaltung: PS Translationswissenschaftliche Modelle und Theorien, 13 Quellen im Literaturverzeichnis, Sprache: Deutsch, Abstract: Im Zuge der immer weiter fortschreitenden Globalisierung wächst auch der internationale Handel. Laut de Mooij ist er einer der seit dem Zweiten Weltkrieg am schnellsten wachsenden Sektoren weltweit.1Durch die Bemühungen der Unternehmen, ihre Produkte und Dienstleistungen weltweit zu vermarkten und immer wieder neue Märkte zu erschließen, wird auch die Übersetzung von Werbetexten immer wichtiger.
Werbetexte in ihrer Funktion als appellative Texte verlangen bei der Übersetzung in bestimmten Punkten besondere Beachtung. Welche dies sind, soll in der vorliegenden Arbeit näher beschrieben werden. So soll zunächst auf die Werbung im Allgemeinen eingegangen werden, dann auf die zu beachtenden Probleme bei der Übersetzung der Werbetexte und schließlich auf die Praxis des Übersetzens.

Übersetzung von Werbetexten (German Edition) by Karla Heiden

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